Does Your Company Have a @Tweetstar?
By Lois Geller, President of Lois Geller Marketing Group Does your company have a @tweetstar? Some do, some don’t. I’m sure when you have a good one, it matters. A lot of companies use Twitter well....
View ArticleA CIO Takes On CMOs and Social Media Marketing
By Colin Osburn, Chief Information Officer at Parts.com As a technologist, most everything I do has a technical bent first, with true ROI close behind. I realize that technology and finance to a...
View ArticleAre We There Yet? Tuning Up Your Metrics
By Marian Burk Wood, Author of The Marketing Plan Handbook Before you roll out a new social media marketing program, be ready to answer one key question about results: are we there yet? Here’s a...
View ArticleHow Social Networks Help Us Choose
By Berenice Ring, Professor at Fundação Getulio Vargas Have you noticed how many decisions we need to make nowadays and the amount of details involved in each one? Surely life was much easier in the...
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